PCH 12, Halavais

Describe the pattern (the mass-demass cycle) that Halavais sees as the use-cycle of “all communications technologies.”

How is blogging different, and why does he describe it as a “free frame of reference”? What is the origin and meaning of that expression? Do you agree with Halavais regarding the change in perspective demanded by blogging? As blogging changed and diversified over time, has it become less of a free frame of reference? How do commodification and stratification affect that ideal? What would count as greater equality in an attention economy?

Give examples of social media as gemeinschaft and gesellschaft.

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