Professor Fuchs and Jenkins are having a conversation in the
café. Jenkins seems so excited about all the media cultures like Internet,
Google, Youtube, and Facebook. He tells that the world is now going to be full
of participation around the whole globe. And all people will enjoy the
participation to the global communication and enjoy their sharings of ideas.
However, at this moment, Fuchs raise an argument against the Jenkin’s idea
about the positive nature of Social media. Rather, he argues that the social
media is high exploitation of the consumers and make them to hard labours while
they are not noticing it. Furthermore, he argues that there are other people
who are painfully working in the actual hardships to get the minerals to run
the Internet.
Jenkins: Hey Fuchs, I found Facebook, Youtube, and Google
really interesting. People post many different pictures and share their lives
with other people. They post videos on Youtube and just say their ideas without
limit. Also, they just search on google to find the information they want. We
are living in the incredible world.
Fuchs: Well, Jenkins. As you know, the facebook is running
by Zuckerburg. He is the one who are getting majority of benefits by
advertising on Facebook. People do not know but while they are posting things
on Facebook, they are benefitting the advertisers. Moreover, while they are
posting pictures and sharing their profiles, the Facebook sells their profile
information, social contacts, and browsing behavior to the advertisers. Facebook
earns a lot of money by doing that. Moreover, people are just overly exploited
while they are under the surveillance of Facebook. Their personal data and
online activities are all exposed to Facebook. Even though they could socially
engaged, all the information is just visible to Facebook. People are not living
a wonderful life of sharing idea. They are just living a life of being
exploited under the surveillance of a dominant dictatorship.
Jenkins: Um, that’s not what I was arguing. Is that not
exploitation when people are enjoying it? They are sharing what they like, and
socially engaged in the actions. Therefore, I don’t think this is exploitation
because people are entertained by their activity in Social Media.
Fuchs: Well, you might argue that. However, even if they are
enjoying it and not feel it as exploitation, it is exploitation because they
are just literally giving profits to the companies like Facebook without
getting paid for their action. When they post their pictures, make their
profiles, and post walls, Facebook are selling that information to advertising
clients. Advertising clients then, with that information, make an advertisement
and put the link on the Facebook page so certain viewers can see and select the
advertisement. User may buy a product from the advertising company, and the
company gains profit from it. This is why I say that people are getting
exploited because they are not getting paid for giving their information to Facebook.
They are just keep posting things on Social Media. The more they do, the more
Facebook and advertising clients get benefit.
Jenkins: Well, I see that. However, I think this argument is
not still enough that Facebook and other social media like Google and Youtube
are exploiting people. People are still enjoying. I did not see any people not
benefitted by using social media.
Fuchs: Actually there are people who are physically
exploited to get the minerals to run the Internet. For example, there is a
company called Foxconn in China. They are unpaid overtime, exposed to
chemicals, and facing the harsh management. They are the slave-like labour used
to create iPhone. They are under surveillance of Foxconn. They are forced to
obey or leave the company. Once they are on the factory line, they are under
pressure. What a military like circumstance. Morever, they are forced to write
confession letters and to copy the letter of CEO as their punishments. They are
exploited under ‘continuous shifts’ They had to skip their second meal break
and go back to work. Also, in the Democratic Republic of Congo, laborers are
living under harsh conditions while extracting minerals to make iPhones,
because an armed groups are suppressing the local people and deprive the
control of mines. The deadly chemicals are also dumped in the local town. This is why the iPhones, iPads, and iMacs are
right to be called as “blood phones,” “blood pads,” and “blood Macs.”
While software engineer at Facebook are payed on average US$
111,428, and at Google on average of US$103,348, the workers in China or
Indonesia are payed only the minimum wage.
Jenkins: …
Fuchs: So, why don’t you change your argument, or bring up
with more stronger supports with your argument? I think these evidences are
enough to repute against and argument and insist that the Social Media are
doing the plantation all over the globe. I will see you later by some chance.
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